PRO EUROPE s.r.l. (PACKAGING RECOVERY ORGANISATION EUROPE), founded in 1995, is the umbrella organization for European packaging and packaging waste recovery and recycling schemes which mainly use the "Green Dot" trademark as a financing symbol. In its primary role, PRO EUROPE is the general licensor of the "Green Dot" trademark.
The "Green Dot" has evolved into a proven concept in many countries as implementation of Producer Responsibility. Those countries using the ‘Green Dot’ are: Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Israel, Latvia, Lithuania, Luxembourg, Malta, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden and Turkey. Moreover, PRO EUROPE has concluded co-operation agreements with similar systems in UK (VALPAK) and Canada (The Green Dot North America). VALPAK and The Green Dot North America are taking care of the Green Dot in UK and the NAFTA region to ensure that all licensees of the Green Dot may use labelled packaging without problems throughout the world.
Incorporated as a private limited liability company under Belgian law (société privée responsabilité limitée, s.r.l.), PRO EUROPE is headquartered in 1140 Brussels, Avenue des Olympiades 2.
PRO Europe's management structure is as follows:
President: Dr. Markus van Halteren (Der Grüne Punkt, Germany)
Managing Director: Ursula Denison (Der Grüne Punkt, Germany)
The Green Dot
‘Green Dot’ systems have become internationally recognised models that contribute to the successful implementation of producer responsibility by the companies involved. When you see the ‘Green Dot’ on packaging it means that for such packaging, a financial contribution has been paid to a qualified national recovery organization, set up in accordance with the principles defined in EU Directive 94/62 on packaging and packaging waste and the respective national laws.
- 31 member organizations active in 31 countries.
- 29 packaging recovery organizations in 29 countries are using the Green Dot as their financial symbol.
- About 170,000 companies are contributing licensees/members of PRO EUROPE member systems.
- About 300 million inhabitants have access to separate collection financed by PRO EUROPE member systems.
- About 460 billion packaging items are yearly labeled with the ‘Green Dot’, a registered trademark in more than 170 countries.