PRO EUROPE s.p.r.l. (PACKAGING RECOVERY ORGANISATION EUROPE), founded in 1995, is the umbrella organisation for European packaging and packaging waste recovery and recycling schemes which mainly use the "Green Dot" trademark as a financing symbol. In its primary role, PRO EUROPE is the general licensor of the "Green Dot" trademark.
The "Green Dot" has evolved into a proven concept in many countries as implementation of Producer Responsibility. Industry in twenty-eight nations is now using the "Green Dot" as the financing symbol for the organisation of recovery, sorting and recycling of sales packaging. Private-sector compliance schemes working toward this objective are today in place in twenty-two EU member states, viz., Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as well as additional countries include Norway (as an EEA member), Croatia, Turkey, Serbia, Israel and Macedonia. Moreover, PRO EUROPE has concluded co-operation agreements with similar systems in UK (VALPAK) and Canada ('Stewardedge). VALPAK and Stewardedge are taking care of the Green Dot in UK and the NAFTA region to ensure that all licensees of the Green Dot may use labelled packaging without problems throughout the world.
Incorporated as a private limited liability company under Belgian law (société privée responsabilité limitée, s.p.r.l.), PRO EUROPE is headquartered in 1140 Brussels, Avenue des Olympiades 2.
PRO Europe's management structure is as follows:
President: Luís Veiga Martins (Sociedade Ponto Verde, Portugal)
Managing Director: Ursula Denison (DSD, Germany)
The Green Dot
‘Green Dot’ systems have become internationally recognised models that contribute to the successful implementation of producer responsibility by the companies involved. When you see the ‘Green Dot’ on packaging it means that for such packaging, a financial contribution has been paid to a qualified national recovery organisation, set up in accordance with the principles defined in EU Directive 94/62 on packaging and packaging waste and the respective national laws.
Today, the ‘Green Dot’ is the most widely used trademark in the world. More than 170,000 companies are licensees of the ‘Green Dot” trademark, while over 460 billion packaging items are labeled annually with the symbol. Industry in twenty-eight nations are now using the ‘Green Dot’ as the financing symbol for the organisation of recovery, sorting and recycling of sales packaging. Those countries using the ‘Green Dot’ are: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Israel, Latvia, Lithuania, Luxembourg, Malta, Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden and Turkey.
- 31 member organisations active in 31 countries.
- 28 packaging recovery organisations in 28 countries are using the Green Dot as their financial symbol.
- About 170,000 companies are contributing licensees/members of PRO EUROPE member systems.
- About 300 million inhabitants have access to separate collection financed by PRO EUROPE member systems.
- About 460 billion packaging items are yearly labeled with the ‘Green Dot’, a registered trademark in more than 170 countries.