Who we are
PRO Europe s.p.r.l. (Packaging Recovery Organisation Europe), founded in 1995, is the umbrella organisation for European packaging and packaging waste recovery and recycling schemes which mainly use the registered trademark “The Green Dot" as a financing symbol. In its primary role, PRO Europe is the general licensor of the Green Dot trademark for Europe.
The Green Dot has evolved into a proven concept in many countries as a model for implementing producer responsibility. You can find all countries using the Green Dot today here.
‘Green Dot’ systems contribute to the successful implementation of producer responsibility by obliged companies, e.g. producers and retailers. When you see the Green Dot on packaging it means that for such packaging a financial contribution has been paid to a national packaging recovery company.
The main task of PRO Europe’s members is to organize the efficient implementation of adequate national collection and recovery systems, mostly for sales and household packaging. In this way, industrial companies and commercial enterprises are relieved of their individual obligation to take back used sales packaging.
The aim is to ensure the recovery and recycling of packaging waste in the most economically efficient and ecologically sound manner.
Moreover, PRO Europe has concluded co-operation agreements with similar systems in the UK (“VALPAK”) and Canada (“Green Dot North America”). VALPAK and Green Dot North America are managing use of the Green Dot in the UK and the NAFTA region to ensure that all licensees of the Green Dot may use labelled packaging without problems throughout the world.