PRO EUROPE s.p.r.l. (PACKAGING RECOVERY ORGANISATION EUROPE), founded in 1995, is the umbrella organisation for European packaging and packaging waste recovery and recycling schemes which mainly use the "Green Dot" trademark as a financing symbol. In its primary role, PRO EUROPE is the general licensor of the "Green Dot" trademark.
The "Green Dot" has evolved into a proven concept in many countries as implementation of Producer Responsibility. Industry in twenty-eight nations is now using the "Green Dot" as the financing symbol for the organisation of recovery, sorting and recycling of sales packaging. Private-sector compliance schemes working toward this objective are today in place in twenty-two EU member states, viz., Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as well as additional countries include Norway (as an EEA member), Croatia, Serbia, Macedonia, Israel and Turkey. Moreover, PRO EUROPE has concluded co-operation agreements with similar systems in UK (Valpak) and Canada (Green Dot North America). Valpak and Green Dot North America are taking care of the Green Dot in the UK respectively the NAFTA region to ensure that all licensees of the Green Dot may use labelled packaging without problems in these regions as well.
Incorporated as a private limited liability company under Belgian law (société privée à responsabilité limitée, s.p.r.l.), PRO EUROPE is headquartered in 1140 Brussels, Avenue des Olympiades 2.
PRO Europe's management structure is as follows:
President: Luís Veiga Martins (Sociedade Ponto Verde, Portugal)
Managing Director: Ursula Denison (DSD, Germany)