Established in 2006, Multi-Material Stewardship Manitoba (MMSM) is an industry-funded, non-profit organization that operates a province-wide recycling program for packaging and printed paper, in accordance with the Packaging and Printed Paper Stewardship Regulation. An industry led non-profit organization, MMSM represents the stewards of packaging and printed paper supplied to residential households in Manitoba. 

CBCRA was formed in 2010 as a not-for-profit association with a mandate to meet the government’s goal of recycling 75% of all beverage containers purchased by Manitobans. 

CBCRA members are beverage brand owners and distributors.

As of August 31, 2010 CBCRA began operating under a program plan that was approved by the Minister of Conservation which details the steps that this organization will undertake to achieve the 75% recycling target.