In Manitoba, industry must pay for 80% of the net system cost. The scheme that represents industry in this province is Multi-Material Stewardship Manitoba (MMSM). The Manitoba Government has also set in the Regulation Guideline a 75% recycling rate target for used beverage containers. In response to this, the beverage industry has formed a dedicated voluntary scheme – the Canadian Beverage Container Recycling Association (CBCRA) – that is focused on collecting and recycling used beverage containers that are consumed away-from-home (i.e. on-the-go), in places such as parks, transit stops, arenas, etc. It is also responsible for funding the at home collection of used beverage containers and does this by using a portion of the funds it collects from beverage producers to cover the cost of used beverage container collection in the residential stream.